What is a trademark?
A trademark is a distinguishing symbol or sign that a person or company uses in association with their goods or services. It may include a name, symbol, slogan, or logo. As these are distinctive indicators for a business, trademarks are an important asset to have to prevent other people or businesses from copying you.
What will registering a trademark do for your business?
Registering your trademark ensures that you are the only person or company that can use it to identify your goods or services. Trademark protection is there to stop unfair competitors, such as counterfeiters, using similar unique signs to market a substandard product or service. In Australia, you can register a trademark under the Trademarks Act 1995 (Cth). In this way, you are protecting your trademark by using the law to encourage other businesses to refrain from copying without your permission.